Foreign chains looking to China for expansion
The number of foreign-owned food and beverage outlets in China has grown and diversified in the past five years. In a dining market that was, only decades ago, dominated by US fast-food franchises – including McDonald’s, KFC and Pizza Hut (having all entered the market between 1987-90) – there has been an influx of foreign-owned casual and fine-dining operators. These include the likes of Hakkasan, Pret A Manger, Oreno and Wolfgang Puck. Also carving out a place at the higher end of the dining spectrum are branches from celebrity chefs, including Jason Atherton, Umberto Bombana and Jean-Georges Vongerichten.